Strategy & Creative Direction
What should your brand sell and how should it talk?
ROUTE 66
Set the overall look and feel of the brand, establishing the creative standards and objectives to be followed by everyone at the company. This included creating a product design language that would stand out in India. We designed apparel & accessories for the brand. We collaborated with the advertising agency ASK Creative Consultancy on the Campaign.
VON DUTCH
Set the overall look and feel of the brand, establishing the creative standards and objectives to be followed by everyone at the company. This included creating a product design language that would stand out in India. We designed apparel & accessories for the brand. We collaborated with the advertising agency Makani Creatives on the Campaign.
MOHR
Branding & identity and creative agency for MOHR, a premium womenswear brand from Future Lifestyle Fashions (FLF). The scope of work included the name, logo, brand map, store design, product packaging & advertising campaigns for SS13 till AW14.
HERMIT
With our in-house, luxury leather label Hermit, we believe in owning less but always the best, products that will stay with you for years while remaining relevant and beautiful. Check out the label at www.hermitlabel.com.
MOTHER EARTH
Brand Repositioning exercise for Mother Earth. We created a new communication language and conceptualised and handled their ad campaigns for a few seasons. This included a new tagline, revamped packaging and a fresh look to the brand
TARUN TAHILIANI
In-depth, qualitative research projects for luxury brands and labels, we interview stakeholders, investors & customers across the eco-system to address questions such as next steps, diversification, pricing, new product launches, competition mapping & brand positioning. Image source : indulgexpress.com
KAMA AYURVEDA
In-depth, qualitative research projects for luxury brands and labels, we interview stakeholders, investors & customers across the eco-system to address questions such as next steps, diversification, pricing, new product launches, competition mapping & brand positioning. Image source: Verve Magazine.