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Strategy & Creative Direction

What should your brand sell and how should it talk? 

 

ROUTE 66

Set the overall look and feel of the brand, establishing the creative standards and objectives to be followed by everyone at the company. This included creating a product design language that would stand out in India. We designed apparel & accessories for the brand. We collaborated with the advertising agency ASK Creative Consultancy on the Campaign.

 
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VON DUTCH

Set the overall look and feel of the brand, establishing the creative standards and objectives to be followed by everyone at the company. This included creating a product design language that would stand out in India. We designed apparel & accessories for the brand. We collaborated with the advertising agency Makani Creatives on the Campaign.

 
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MOHR

Branding & identity and creative agency for MOHR, a premium womenswear brand from Future Lifestyle Fashions (FLF). The scope of work included the name, logo, brand map, store design, product packaging & advertising campaigns for SS13 till AW14.

 
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HERMIT

With our in-house, luxury leather label Hermit, we believe in owning less but always the best, products that will stay with you for years while remaining relevant and beautiful. Check out the label at www.hermitlabel.com.

 
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MOTHER EARTH

Brand Repositioning exercise for Mother Earth. We created a new communication language and conceptualised and handled their ad campaigns for a few seasons. This included a new tagline, revamped packaging and a fresh look to the brand

 
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TARUN TAHILIANI

In-depth, qualitative research projects for luxury brands and labels, we interview stakeholders, investors & customers across the eco-system to address questions such as next steps, diversification, pricing, new product launches, competition mapping & brand positioning. Image source : indulgexpress.com

 
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KAMA AYURVEDA

In-depth, qualitative research projects for luxury brands and labels, we interview stakeholders, investors & customers across the eco-system to address questions such as next steps, diversification, pricing, new product launches, competition mapping & brand positioning. Image source: Verve Magazine.

 
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